4 Charming Boutique hotels in Seoul for chic travellers [Exclusive story for American Express Card Members]

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4 charming boutique hotels in Seoul for chic travellers

With one foot in the past and the other in the future, Seoul is an urban metropolitan city with a rich, historic core. Sprawling shopping malls rubbing shoulders with ancient Buddhist temples, the city offers you the best of both worlds. Whether you’re touring the Bukchon Hanok village for a glimpse of history or embarking on retail therapy sessions at one of Seoul’s popular shopping districts, a comfortable stay is what separates a good holiday from a great one. If you’re looking for a charming stay that’ll provide you with easy access to all the best spots in the city, check out the hotels we’ve handpicked for you down below.

L7 Myeongdong by Lotte 

Right in the heart of the city center, Lotte Hotel L7 Myeongdong is the chic and trendy offspring of the upscale Lotte brand. Nestled in a 20th-century mid-rise building, the hotel features an array of boutique rooms suited to the discerning palate of the well-heeled urban traveller. Minimalistic in style, the rooms feature large windows, light wood flooring, and wooden furniture completed with a splash of yellow in the form of a cushion or notebook. If you’re looking for a nightcap, the hotel boasts a rooftop bar that spots a phenomenal view of Seoul’s spectacular skyline.

The hotel is close to Bukhansan National Park, Seoul Forest, Hanok Village, and the National Museum of Korea. Located just a short walk from Exit 9 of Myeongdong Subway Station, you’ll always have easy access to a plethora of retail outlets, fancy restaurants, and swanky drinking holes.

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Vista Walkerhill Seoul

Formerly the W Seoul Walkerhill, Vista Walkerhill Seoul is a sophisticated hotel with a sleek exterior that glints against the pulsating colours of Gwangjin-Gu’s vibrant nightlife. Surrounded by verdant forest with a sprawling view of the Han river, the hotel appeals most to guests seeking a luxurious, quiet retreat. The rooms are decked out in a tasteful mix of contemporary and retro style, spotting white decor and complimentary subtle patterned accents. The hotel adds a touch of whimsy with playful furniture such as a stylish round bed and an egg-shaped chair. Taking advantage of its tranquil surroundings, every room is fitted with floor-to-ceiling windows that put the spellbinding scenery on full display. 

Located at the edge of the action, everything you need is just a short drive away. From the bustling district of Gangnam to the tree-lined streets of upscale Sinsadong, you’re never far from a much-need retail therapy, or a midnight snack. 

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L’Escape Hotel

Designed by acclaimed designer Jacques Gracia, L’Escape Hotel joins the rank of world-famous hotels marked by the architect’s signature opulent style. Opened in 2018, the hotel is a portal that transports you to 19th-century Paris in all its glory. Black-and-white tiled lobby. Upholstered walls. An old-fashioned revolving door. Every element weaves together a charming present that casts your mind into a bygone era. The hotel only features two types of rooms: deluxe and suite. Both rooms are extravagantly decorated - canopy on the bed, heavy velvet curtains, and elaborate wallpaper. The bathrooms spot white-and-black checkered flooring, completed with a shower area and a porcelain tub.

While there’s no shortage of dining options within walking distance, you don’t have to set foot outside of the hotel for a gastronomic adventure. From Palais De Chine’s authentic Chinese food that’s reminiscent of Shanghai in the 30s, to white-marbled ribeyes served at the 2 Michelin star L’Amant Secret, L’Escape Hotel has what it takes to delight even the most sophisticated palates.

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Hotel Peyto Samseong

Housed in a glass-and-steel tower in Gangnam, Hotel Peyto Samseong is a trendy boutique hotel designed for the young, time-strapped professional looking for a fuss-free stay. But no-frills don’t mean less comfort. The hotel features contemporary rooms with simple light wood flooring and cool accent walls that make for a relaxing space for banging out a last-minute report or a goodnight’s rest. Like all business hotels, Hotel Peyto Samseong spots a full range of amenities designed to meet every business need - a business centre, free high-speed wifi, and conference rooms. Strategically situated near the business and cultural centre, you’re just a short walk away from key attractions such as the sprawling Starfield COEX Mall and My Art Museum.

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This feature article is written exclusively for our American Express BlackBook Travels offer. American Express Card Members can enjoy up to 30% off hotels worldwide for bookings made by 7 September 2022. Travel must be completed by 31 December 2022. Click here to learn more.


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Josiah Tan

Bumbling through university on spindly legs, it’s in the world of Travel that Josiah Tan finds a home. When away from his workstation, Josiah can often be found bartering leftover bacon for morsels of affection from his disinterested Maltese.