Concepthotel koé is a hotel designed with a global perspective focusing on‘Now' and ‘Tomorrow' and on ‘Japan' and ‘the World', as a spot embodying ‘New Basic for New Culture', the brand concept of the lifestyle brand koé. Pivoting on the three keywords ‘Stay', ‘Fashion' and ‘Music', its fusion of the ordinary with the extraordinary generates new experiences and culture.The 1st floor houses the bakery-restaurant ‘koé lobby' and ‘koé space', where special events are held. The 2nd floor is the apparel shop ‘koé Shibuya'. The 3rd floor is ‘hotel koe' with lounge. The entire complex comprises a hotel-in-shop offering a variety of experiences from shopping to special events, dining and accommodation. Creator active both in Japan and overseas teamed together to produce a design consistent in its high quality, from the open spaces to the products and detailed graphics.