A stay at Best Western Premier Herald Square places you in the heart of New York, steps from Herald Square and Empire State Building A stay at Best Western Premier Herald Square places you in the heart of New York, steps from Herald Square and Empire State Building. This hotel is close to Macy's and Times Square.Rooms Make yourself at home in one of the 94 air-conditioned rooms featuring tablet computers and LED televisions. Complimentary wireless Internet access keeps you connected, and cable programming is available for your entertainment. Private bathrooms with showers feature complimentary toiletries and hair dryers. Conveniences include safes and desks, as well as phones with free local calls. Take advantage of recreation opportunities such as a fitness center, or other amenities including complimentary wireless Internet access and concierge services. Additional features include a television in the lobby and tour/ticket assistance.Dining Quench your thirst with your favorite drink at a bar/lounge. A complimentary hot/cold buffet breakfast is served daily.Business, Other Amenities Featured amenities include a 24-hour business center, complimentary newspapers in the lobby, and a 24-hour front desk.